IBC – International Broadcast Convention 2023German Exhibitors jay


Booth number: 3.B45k

About us


jay is a pioneering tech solution for film metadata that paves the way for in-stream shopping and infotainment. Thanks to the jay service, viewers can explore the world behind the scenes – from protagonists, locations and trivia to costumes and props. No need to google, everything is shown inside the stream.

jay enriches the viewing experience for audiences and creates novel revenue opportunities for broadcasters and VoD platforms: from in-stream shopping to better user data and increased audience engagement. By offering viewers insights on the film they are watching, jay enhances the value of the content and turns viewers into active users as well as potential buyers. With jay, the audience is able to shop products from the film – in-stream, without leaving the platform.


Stahnsdorfer Str. 107
14482 Potsdam

E-mail: info@jay-metadata.tech
Phone:  +49 331 7212170
Internet: jay-data.com

Contact person:

Peter Effenberg
E-mail: p.effenberg@transfermedia.de

Products & Services

jay is the first automated tech solution for metadata in film. By making production metadata directly available for distribution, jay enables a whole new in-stream experience.

The jay services:

jay DataManager – Collect and connect metadata
The DataManager software tool enables you to capture and link metadata from the various stages of film production. This creates a detailed data set with information down to scene level: Who is the actress? What dress is she wearing? And where can you buy it?

jay DataQuality – Analyse and validate metadata
With the DataQuality feature, you can verify the metadata quality for individual use cases. This analysis ensures that the collected data is correct and meets the respective standards – essential for offering services such as in-stream shopping.

jay DataScreen – Present metadata
With DataScreen, jay provides a guide on how to present the metadata on the viewer’s display. The goal: creating a more profound and engaging content experience for the audience.

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